Migration of IT Systems with Personal Data to CROC's Data Centers
To ensure compliance with Russian personal data legislation and uninterrupted operation of Avon's online store and its other business-critical services, Avon moved its online store for end customers, portal for representatives, and order management system (including reporting and billing modules) from a foreign data center to CROC's data centers. The turn-key project extended from development of a large-scale infrastructure migration plan to the creation of a secure and disaster-tolerant platform that ensures continuous operation of IT-dependent services.
Accelerated Opening of New Stores
CROC created an on-premise IT infrastructure to run business systems for the needs of two existing stores and those still to be opened. As a result, the IT infrastructure successfully withstands peak loads, can be flexibly scaled in line with the customer's geographical expansion plans, and features a new unified administration environment to streamline maintenance, thus achieving a 3-times reduction in TCO.
Design and Deployment of Engineering Systems
A new hypermarket of the chain was fitted out with a set of engineering systems which ensure robust and secure operation and are vital for large retailers. The project featured SCS, security and alert, access control, alarm and public address, and CCTV systems. CROC has already equipped 11 Hoff hypermarkets in Russia and two of the management company's office buildings with an engineering infrastructure.
DDoS Protection of Online Store
In partnership with Qrator Labs, CROC has ensured 24/7 automatic protection of Eldorado's web store against any hacker and DDoS attacks, so that the company does not lose a single customer even during peak seasons. The system automatically combats DDoS attacks and blocks hacker activities that exploit specific technical features of a customer's web platform. Over the first 18 months, five major DDoS attacks (up to 15,000 bots, with attack bandwidth reaching 2.3 Gbps) and more than 320,000 hacker attacks were neutralized.
Multi-dimensional BI Data Mart
As a result of an SKU-level stock analysis covering several years and merging both stock and sales data in a single diagram, the project analyzed warehouse overstocking, turnover efficiency, etc., with over 1.5 billion records being processed, including calculated aggregates. It took just an hour and a half to upload data to the cube and perform all calculations. With the quickest possible response to user requests, the customer can now effectively analyze the assortment of both collectible and mass production goods.
CROC developed a scorecard for the next three years to evaluate business performance, plan development, reveal the causes of negative or positive trends, and monitor responses to particular changes. The project also enabled high-level analytics of overall performance based on 150 KPIs selected in line with long-term business objectives.
The project helped generate more revenue by analyzing customer behavior and adapting business processes accordingly. Cisco CMX Wi-Fi customer behavior analytics was provided to the retailer via CROC's Cisco-based cloud platform as a managed service for a monthly fee, with CROC's highly qualified specialists being fully responsible for wireless infrastructure monitoring and technical support on a 24/7 basis. Key customer benefits:
Increased revenue thanks to proper product merchandising and salesforce distribution across hot spots
Conversion measurement following ad campaigns and promo events
Monitoring flows of recurring visitors
Identification of promising stores with still low sales
• Customer profile, Data Lake • Video analytics • POS customer feedback • Russian personal data law compliance • Store traffic analysis
• Customer app • Smart shopping cart
• Analytics systems: video, speech, and tracking • Personnel performance analysis • Use of mobile devices • Robotic process automation for HR, recruitment chatbot • HR kiosk to issue documents and employee papers
• New payment options • Virtual Point-of-Sale • Cash management
• Effective supply chains • Logistics management systems • Demand modeling • In-store stock management systems
• Cybersecurity, web app protection, and combating DDoS attacks • Avatar assistants