Our history

Companies, where employees have a common vision and purpose are easy to recognize – their employees are happy, have high energy and morale, and speak the same organizational language. CROC is this company.

Common purpose defines the quality of leadership that impacts a company’s culture and spirit – its soul, if you will. This drives success beyond financial statements. And that is exactly what CROC believes in and practices daily.

It’s the shared purpose that creates a ‘we’ within a company – the same ‘we’ that becomes the engine that propels the business forward. We - are CROC and we are moving forward together at even higher pace than 20 years ago.

Leaders need to know how to read their company’s emotional tone. CROC leaders do that by building trust through listening, creating opportunities, showing compassion and caring, demonstrating their own commitment to the shared purpose.

At CROC we believe that it’s all about giving employees the authority to do their job while improving attitudes and capabilities to engage them to execute and deliver on bottom-up plans and granular initiatives to deliver the potential of the digital transformation.