Other

CSKA Professional Football Club

Deployment of Fan Relationship Management System

Project objectives: Implementation of the system aimed at establishing long-term relationships with fans, facilitating communications and increasing sales of souvenirs, tickets and branded merchandise.

CROC’s specialists based the fan relationship management system on Oracle Siebel CRM 8.1, the world’s most advanced CRM solution. Oracle Siebel CRM enables companies (depending on the unique characteristics of their industry) to improve customer relationship management, consolidate customer information into a single database and focus on customers’ needs.

Key Customer Benefits:

• Organization of data on both a transactional and analytical basis means that system is ideal for improving customer relationships
• Centralized fan database which includes fan contact details and the relationship history of each fan with the club

World Trade Center Moscow

Automated Reporting System

Project objectives: Deployment of user-friendly tool to manage corporate performance through reporting process automation.

This project was completed within three months. CROC developed and implemented a report planning and generation model in IBM Cognos BI. Users are now able to independently configure reports to a certain extent, depending on business requirements and their access rights, and store generated reports for further use. Another advantage is that all users now operate via uniform data and reporting standards.

Key Customer Benefits:

• Visualization of company income and expenditure, detailed budget breakdown and analysis of budgets awaiting approval
• Easy report generation by business users based on selected indicators and with no need to involve IT staff
• Improved company risk mitigation

Desktop Virtualization

Project objectives: Higher-quality IT services for end-users and administrative cost reduction.

The solution enables simultaneous operation of multiple operating systems and applications and allocates separate virtual machines (with user data and parameters) which are accessible from anywhere.

Key Customer Benefits

• One administrator can manage 800 virtual machines
• Users become mobile
• Virtual machines can be ported to other servers without business process interruption

Data Center Implementation

Project objectives: To ensure continuous operation of IT hardware at its ‘Volochaevskaya 2’ outsourcing data center, CROC implemented a number of innovative engineering solutions. The data center is equipped with dynamic diesel UPS systems manufactured by HITEC Power Protection. The solution combines a stabilized power supply with a diesel generator in one body.

Air-conditioning is performed using free cooling technology, with hot air being cooled as a result of the difference between indoor and outdoor temperatures. Electronically switched fan-coil units (FCUs) by APC are installed in the data center room and hot and cool air flows are separated. These engineering systems help reduce the electricity consumption of the air-conditioning system.

Key Customer Benefits

• Reduced electricity bills
• More space for computer equipment thanks to the use of diesel dynamic UPS and fan coil units
• Lower Total Cost of Ownership (TCO)

Power supply system deployment

Project objectives: Provision the World Trade Center campus with a fault-tolerant power supply system.

The campus comprises a 30-floor office building (Office Building 3), the 20-floor Crowne Plaza Moscow WTC hotel, and a 4-level private parking lot, and is outfitted with a complete set of power supply systems. CROC installed UPSs and power transformers manufactured by Schneider Electric as well as power distribution boards. The system powers fire-protection, fire alarm, alarm and communication, and process automation systems; elevators; emergency lighting systems; light barriers; and other power consumers.

Key Customer Benefits

• Uninterrupted power supply for critical systems and power consumers

Planning Process Automation

Project objectives: Streamlined the coordination of annual plans between all WTC Moscow financial reporting centers, the approval and adjustment of quarterly budgets, and the harmonization of a consolidated annual business plan.

CROC employed IBM Cognos 8 Enterprise Planning in order to automate WTC Moscow's planning process.

Key Customer Benefits

• Formalization of planning process requirements
• Budget development both for individual divisions and the entire company
• Scheduling of monthly budget adjustments (with the support of version numbering) for each approving party
• Storage of previously approved plans

Technical Infrastructure Upgrade

Project objectives: Installation of state-of-the-art systems and facilities at the Congress Center.

Reconstruction involved the modernization of the center’s interior, an upgrade of technical capabilities in compliance with the latest international standards, and the creation of WTC Moscow's technical infrastructure using a solution that comprised five subsystems.

Key Customer Benefits

• Events now have access to state of the art technology
• Harmonious and expressive interior design

CRM System Integration

Project objectives: Improved service quality.

CROC designed, developed, and deployed a CRM system in order to integrate all customer services.

Key Customer Benefits

• Sales process automation
• Improved business process transparency and manageability
• Improved quality of service

Deployment of Wi-Fi Network and DECT Infrastructure

Project objectives: Increased hotel attractiveness and functionality.

CROC deployed Wi-Fi and DECT microcellular networks in the Rodina hotel.

Key Customer Benefits

• Clients can roam within the hotel while staying connected
• Simple communication service billing
• Personnel performance improvement